Jodi Hrbek, Founder of Ask to UNCOVER
Author of Rock Your Role as a Salesforce Admin.
ASK TO UNCOVER™
Good practitioners know the right questions matter.
Great ones have a system for finding the ones they missed.
An 8-week live cohort for consultants and technology professionals responsible for turning stakeholder requests into delivered work.
There’s always more to uncover. This is the system for finding it.
Enrollment opens soon for the June cohort
WHY THIS MATTERS
Even great practitioners miss things.
And what they miss still costs them.
Rework that could have been prevented. Stakeholder trust that’s hard to rebuild. Solutions that almost landed. The impact you worked toward but didn’t quite reach. These aren’t catastrophic failures. They’re the quiet accumulation of things that didn’t get uncovered in time.
The professionals who catch them consistently aren't more skilled. They have a system.
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You delivered exactly what was scoped. The quality was there. But somewhere in the communication, the timing, or the framing — it didn't land the way you intended.
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Everything seemed aligned. The kickoff went well. Then somewhere between the start and the finish, something shifted — a priority, an assumption, a definition nobody stopped to clarify. By the time it surfaced, you were already too far in.
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The execution was excellent. The quality was undeniable. But somewhere between the ask and the build, the real problem never surfaced.
The UNCOVER SYSTEM
UNCOVER: A Practical Way to Spot What Gets Missed
UNCOVER helps you check your own blind spots: the questions you didn’t know to ask, the assumptions you didn’t realize you were making, and the context no one thought to name. Use it before a meeting, after a stakeholder call, at a milestone, or anytime something feels unclear.
Designed to strengthen your existing process, not replace it.
The structure is simple. The skill is learning to notice what is missing. Over eight weeks, you’ll practice applying the UNCOVER lens to real stakeholder situations so better questions become part of how you think, listen, and work.
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What's the full story behind this request?
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Is this the real problem — or just the one they named?
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When they say that word, what do they really mean?
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What's it worth to solve this?
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What are they picturing — and what haven't they said out loud?
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What trade-offs haven't been discussed yet?
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Do we actually agree, or are we just moving forward? When was the last time I made sure?
WHAT CHANGES
A Different Way of Working
The program isn't measured by what you learn. It's measured in what you do differently.
In the meetings already on your calendar. In the projects on your plate. In the work you're known for a year from now.
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You stop saying yes before you fully understand.
The bias toward action is real. You feel it, and you slow down anyway. The clarifying question you used to think of after you hung up, you ask in the meeting. -
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You reduce project friction.
Things just feel easier. You're setting expectations and clearing up assumptions sooner, so there are fewer late nights and fewer surprises. You stay aligned with your stakeholder at every step. The work feels better. So does the relationship.
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You earn a reputation for delivering the right and right-sized solution.
Not the person who delivers what was asked. The one who finds what wasn't. You know what the problem is worth, what's at stake, what success looks like. Stakeholders stop bringing you tasks and start bringing you problems.
That’s the difference between good and great.
Weekly live sessions.
Eight 90-minute live interactive sessions. Each session introduces or reinforces part of the UNCOVER system through discussion, examples, and realistic stakeholder scenarios.
Applied practice that builds the habit.
Each week includes prompts and small actions that help you spot opportunities for asking in your real work, then bring those moments back for reflection and discussion.
The UNCOVER Playbook
A practical reference you can keep using after the program, with the UNCOVER system, talk tracks, diagnostic prompts, and tools for planning more impactful stakeholder conversations.
Peers who sharpen your thinking.
A group of delivery professionals working through the same shift. You'll hear how others apply the system and learn from their stories.
WHAT TO EXPECT
A muscle you build, not a course you watch.
You apply it from day one, in your real work, alongside peers doing the same.
Realistic Call Debriefs
Before select sessions, you’ll listen to realistic, scenario-based stakeholder conversations, bring your observations to the group, and practice spotting what surfaced through the UNCOVER system.
WHO‘S A FIT?
If you’re doing good work and want a system for doing great work consistently, this is for you.
Whether you've been doing this for two years or twenty. Whether you’re consulting externally or working inside an organization. Whether your platform is Salesforce, ServiceNow, Hubspot, or something else entirely. The system is the same, and so is what it catches.
PUBLIC COHORT
Be First in Line for the June Cohort
Public Cohort Enrollment
$950 per seat
The value shows up quickly: one avoided rework cycle, one project that hits the mark, or one clearer decision before you build.
What’s Included
Live sessions facilitated by Jodi Hrbek
Practical tools, talk tracks, and diagnostic prompts
Guided debriefs of realistic stakeholder conversations
Peer discussion that helps you spot what you’ve missed
Bringing a team? Reach out for group pricing (3+ participants).
NEXT COHORT
June 3- July 22, 2026
SCHEDULE
Wednesdays
12:00 pm ET / 11:00 am CT
FORMAT
8 live sessions | 90 minutes each
ENROLLMENT OPENS SOON FOR THE JUNE COHORT
Seats are limited. This list gets early access first.
You’ll receive updates about this program. Unsubscribe anytime.
FAQS
Things you might be wondering
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The program is built for anyone responsible for turning stakeholder requests into delivered work. That includes consultants, solution architects, business analysts, project leads, admins, implementation specialists, customer success professionals, and internal delivery leads. The title matters less than the dynamic. If your job involves figuring out what someone really needs and delivering something that meets it, the system applies..
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The program works across experience levels. The system isn't level-specific. It's about how you ask questions, which matters whether you're building your instincts or sharpening ones you already trust. The pace assumes you've been in stakeholder conversations before, but you don't need a particular number of years on your résumé to get value. If you're not sure where you fit, reach out and we'll talk it through.
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Jodi’s stories draw from her long tenure in the Salesforce ecosystem, so the examples will undoubtedly be relatable and applicable to Salesforce professionals, but the lessons are platform-agnostic and relevant to any technology or consulting role.
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Ninety minutes for the live session, plus 20 to 30 minutes of practice between sessions most weeks. Sessions are recorded if you need to miss one.
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Many participants expense the program through their professional development budget. Receipts and expense-friendly invoices are available on request.
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Credit card payments go through the enrollment page directly. If your finance team requires ACH or an invoice, contact us before enrolling, and we'll set it up.
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Yes. Private cohorts and team sessions are available for organizations that want to bring Ask to UNCOVER™ to their team.
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We understand that plans change. You can request a full refund up to 5 days before the cohort begins. After that, your seat can be transferred to a future cohort or another participant with advance notice. Once the cohort begins, refunds are not available.